Real Agent Cases

Automate PR lead discovery from news with Zapier Agents

Source date:
Last verified:
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How we verify

Evidence: Company case studyA write-up published by the company that makes the agent or uses it.

Outcome

According to Zapier's customer story, NisonCo grew weekly leads from 270 to nearly 400 (+48%) and saved about $30,000 a year with an agent that scans news for new businesses in its target industries.

According to Zapier:48% increase in leads

This is the source's own number. We haven't measured it.

Agent

Zapier Agents

Prompt Recreated prompt

The source did not publish its exact prompt. This one is our reconstruction from what the source describes.

Every day, scan Google News and industry sources for press releases about new businesses in our target industries, extract the company and contact details, and add them as leads to our CRM.

Source

https://zapier.com/blog/how-nisonco-fuels-business-growth-with-zapier-agents/

By Zapier · Published Feb 18, 2025 · Added Oct 15, 2026 · Last verified Oct 15, 2026

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